Welcome to the Marketing Intern assessment! This assessment is part of the MeritFirst 2025 Intern & New Grad series of assessments. Your responses will be reviewed by hiring teams at any of our 100+ partner companies. Our goal is simple: to understand how you think, learn, and where you'll thrive. This assessment will test your abilities in the following areas: - Marketing fundamentals & funnel optimization - Channel strategy & budget allocation - Creative thinking & brand voice - Quantitative reasoning & A/B testing - Platform fluency & audience understanding Format: You will respond through a mix of spoken, written, and multiple-choice answers, giving you the chance to demonstrate analytical depth and the ability to communicate clearly. Feel free to pause and think before answering; this assessment values thoughtful, well-structured responses over speed. For most questions, there isn't a single right or wrong answer—we want to see how you frame problems, the assumptions you make, and how you arrive at your decisions. You may use a calculator if needed, but LLMs, search engines, and other online resources are not permitted. Good luck!